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product Profitability (For Banking and Financial Services Client)

Key Initiatives
	Provide tools to analyze Product Level details.
	Provide “slice and dice” capability for product data analysis

Key information made available:
	Products that are most profitable
	Product penetrations by key customer segments
	Customers that are most likely to purchase certain products
	Impact on sales & the revenue by bundling products

Systems & Tools
	Oracle, Crystal Reports, Oracle Application Server, Java, J2EE, JSP, Cognos