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Database Marketing (For a Pharmaceutical Client)
   
Key Initiatives
Create Portal to support marketing department
Integrate external and internal data into a central data mart
Provide tools to analyze market share
   
Key information made available:
Prescription Level, Call Sample and Market Share reports
Drilled down to Form Strength, Campaign and Prescriber specialty
Drill across geographic dimension (National, region and District levels)
Features to export report to PDF, HTML and Excel
   
Systems & Tools
Oracle, Business Objects, Crystal Reports, WEBI SDK, Java, J2EE, JavaScript
   
 
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