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We Offer services to reach approximately 70,000 physicians via email. Broadcasts can be targeted by specialty and/or geographically. Avenues can broadcast your message to Doctors via email. These messages are sent to Doctors whose database is procured separately from Leading Directory service providers. ETHICON and Avenues can work in conjunction to identify the type of specific database that may be procured. |
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Avenues targets your email campaign based upon the following selections: |
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Doctor Specialty |
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Orthopedics |
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Gynecology |
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Sports Medicine |
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General Physicians |
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General Surgeons |
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Pediatrics |
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Family Practice |
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Emergency Medicine |
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Podiatry |
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Others |
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Based on Geographic Region |
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Medical Associations based on above specialties, Listed below are some of the associations, which will be targeted |
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AAA Government Medical Agencies |
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AAA Health and Medical Organizations |
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American Academy of Family Physicians |
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Accredited American Health Program Administrators |
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Able Medical Doctors Dentists And Specialists |
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American Academy of Pediatrics |
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American College of Sports Medicine |
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American Health Consultants Emergency Medicine |
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Wholesalers and Distributors |
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Retailers |
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To facilitate the promotion of condition-specific products, Avenues creates a directory of doctors specializing in treating the particular condition in this instance. Doctors who ETHICON thinks can benefit from the use of “Dermabond”. This can be a list of physicians that ETHICON provides or all physicians of a selected specialty, geographic area or even all physicians. Avenues also target specific physicians, distributors, and retailers and recruit them to sign up receiving information on a particular Product or services provided by ETHICON. |
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Avenues compliments the email campaign with direct Mail campaigns, which will result in enhanced direct market penetration. The mail could include Collateral on the Product/service, video and/or flash presentation. Introduce Promotional offers that are available, further branding and building on the customer relationship.
Avenues also can conduct fax based campaign, which will also result in enhanced direct market penetration. |
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Once the database is in place, Avenues can also execute specific campaigns for ETHICON after discussions on type of Campaigns to be run, target list of doctors etc. The Database will be effectively put to using: |
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Campaign Manager |
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Utilize our custom designed easy-to-use Email Templates, customize own template or upload your own HTML code |
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We use our “Build Your Own Email Template” tool to create your own Email style to suit your business and branding. It |
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allows us to create test Emails to ensure that your Email is exactly how you want it. |
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List Manager |
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With List Manager we develop and manage a number of different Email lists. Upload you own list and add records your |
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database at any time |
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Avenues can make available customer data via your web site or email that automatically updates your list |
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We constantly add additional fields to your list to personalize your Emails |
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Avenues can help clean your database by identifying incorrect Emails that are no longer valid. All this can be managed |
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from a browser with no technical knowledge required |
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Reports Manager |
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Provides comprehensive statistical reporting tool, which shows the statistics down to an individual record level. Some of the statistics available are: |
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Sent, Opened and Errors |
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Clicked analysis |
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Forwarded |
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Unsubscribe |
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Time Opened |
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Recipient Country of Origin |
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If you send or receive e-mail, you probably get a lot of junk e-mail, they are also known as spam. Ever wonder why you get so much junk e-mail? It's a lucrative business. It's cheap to send out millions, even billions, of e-mail messages. And consider this: If even a tiny percentage of a hundred million people buy something in response to a spam e-mail message, that's a lot! So what can you do about spam? Here are some of the ways that we deployed to stop Spams. |
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Choosing the most highly-recommended email service provider
Set up an e-mail address dedicated solely to Web transactions. Consider using a free mail service to set up an e-mail account for your online transactions. This will help you keep your real e-mail address private. |
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Making sure that we send your e-newsletter to readers who have "opted-in" Include an easy means for recipients to remove themselves from your email list |
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Run your e-news or email campaign through a free Spam filter. (e.g. Content Checker at: http://www.lyris.com/contentchecker/) |
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Launch a dry run before sending your e-news to your entire list. Establish accounts at major ISPs (Yahoo, Hotmail, AOL) and send test e-news to each. Ensure that the e-newsletter or email arrives in a timely manner with formatting intact |
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