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Campaign Management Application (For a Telecommunication Client)

Key Initiatives
	Enable marketing business users make strategic and operational decisions.
	Enable business users to perform customer and campaign data analysis

Key information made available:
	The most effective channel or media for a particular campaign across different geographies or market segments
	Customers that are most likely to respond to a campaign?
	Campaign meet key performance metrics?
	Customers defection and churn analysis

Systems & Tools
	Oracle, Java, J2EE, JSP, MicroStrategy